Insights | 04-05-2023
International musicians are ‘fired up’ for this year’s Eurovision song contest
Seven of this year’s Eurovision songs fall into the “energizing” mood category—the most primary mood descriptor of…
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Seven of this year’s Eurovision songs fall into the “energizing” mood category—the most primary mood descriptor of…
Global marketers continue to lack confidence in measuring full-funnel ROI. Audience data is key in gaining confidence.
Discover how consistent measurement can help you navigate today’s digital-first media landscape in Nielsen’s 2023 Annual…
Learn why marketers should prioritize tracking their brand lift measurement and understanding the full-funnel impacts of…
The magnitude of the Big Game solidifies its position as the biggest TV event of the year—and that magnitude dictates…
Disability representation on television is increasing, but slowly, leaving viewers in the disability community struggling…
Unlike point-in-time measurement that requires individual campaign enablement, always on DAR provides continuous…
As video advertising fragments to follow consumption, marketers need a reliable view into each touch point as well as an…
Simply put, your brand is how people see, experience and perceive you.
Alongside the whopping 222% increase in sports viewing on broadcast channels, audiences continued to over-indulge on…
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In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.
Contact us
In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.