Insights | 16-05-2023
An active news cycle provides a back-to-back TV share increase for cable in April
Despite a drop in total TV usage, an active news cycle contributed to a second month of share gains for cable.
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Despite a drop in total TV usage, an active news cycle contributed to a second month of share gains for cable.
Discover how the right tools, solutions and metrics marketers should consider to obtain their long-term media…
Accreditation represents unity and trust in agreed-upon standards with data that can be trusted. Those standards benefit…
2022 was a banner year for original content on streaming platforms, but among women 18-34, a different type of programming…
While in line with seasonal norms, TV engagement in February confirms a very basic truth: viewership reflects the…
Given the rise in connectivity in recent years, Americans’ are spending significantly more of their daily TV time with…
This year’s Best Picture nominees break a trend we’ve seen in five of the last six Best Picture winners: “Powerful”…
As buzz builds around the upcoming 95th Academy Awards, we can see that streaming distribution has evolved into a…
A surge of viewership for broadcast dramas, sports and new streaming content pushed total usage of TV up 1.3% compared…
Original content has grown to become a competitive advantage for streaming services, as many original titles were…
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In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.
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In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.